How Digital Signage will help you influence your customers’ purchasing behavior?
Every industry has its unique benefits with digital displays, touchscreens, and kiosks, but there is no better marriage than with retail. In this screen-gazing world, it takes vibrant high-tech interactive displays to capture the attention of shoppers. With the help of digital signage, you can add rich media content, interactivity, and product exploration to the ambiance of your store can inform and motivate customers to buy more products. And when you outfit your space with digital displays and interactive experiences, you’re the one in control, ensuring everything is attractive, informal and on point with your brand.
Why is Digital Experience so important?
Digital displays fuse digital and physical shopping into a multichannel cohesive customer experience. Customers are accustomed to viewing & interacting on displays and traditional posters & brochures are invisible to them. We are in the age of researching a product being the first step to a purchasing decision, the last thing we want is for our customers to go online with their phones and have a touchpoint with a competitor. Point-of-purchase communication drives purchasing behavior and digital displays and kiosks give you the power to market effectively in your store.
Increase sales with Digital Signage
Display pricing and product information on the fly. Spread the word about your specials, coupons, and products. Get your customers talking about, and sharing about your brand.
Identify and interact with influencers visiting your store. Turn customers into your top promoters. Discover all the ways your customers can influence your bottom line.
Maximize your marketing content by repurposing your social content for viewing in your stores. Let customers experience immediate engagement with your brand. Increase sales and create a community.
When your customers visit your store, they have shopping on their minds, all they need is a little push, and when you capture their attention you can better influence their purchasing behavior. When you’re in control of what your customers are seeing the possibilities become limitless. You’ll find yourself getting more creative with your marketing and the ideas will start to flow:
Point of purchase
Make it as simple as possible to make a sale, with no waiting in lines. Add-ons or up-selling customers are just a click away.
Personal in-store Experiences
Connect with young customers. Inviting touchscreen interactivity can go a long way with the younger generations.
Connect with consumers before, during, and after the visit. Continue interacting with your customers inside and outside your walls.
Promote current products, new offerings, additional services, and deals. Saving at the touch of a finger.
Show, not tell.
Display social proof & comfort your customer’s decision to visit you.
Help customers enter the conversation with a feeling of understanding.
Build relationships with customers interacting with your band.
Lead Customers to the right place
Help customers quickly find what they are looking for. Allow them to search and find on your interactive displays.
Share Schedules for Upcoming Deals
Show customers the forecasts of upcoming deals.
Digital Signage saves you money
Eliminate printing signage, brochures, and pamphlets. Make sure your message is being seen and you’re the one in control of the product exploratory experience.
Go digitally into the future. With the latest technological advancements, things that were once difficult and costly to implement have become so easy a single person can manage an entire franchise of retail stores across multiple locations.
Once you outfit your retail stores with displays Advertisers will want access to your customer’s eyeballs. Open your displays to advertisers, the brands you’re carrying in your store will want to speak to your customers as well. This can be a very profitable additional revenue stream for your business.
Interactive applications have become real-time and easily broadcasted instantly with a push of a button. There are ready-made Apps you can get, or there are Advanced Software development kits making building interactive applications a breeze and you can even connect with developers through digital platforms. And it is no longer a big endeavor to set up displays and kiosks in-store, anyone on staff can do it in just minutes. Also Plug and play smart displays are now a viable and affordable option.
The future is digital, it is here and ready for anyone to leverage. Take advantage of these digital technological advancements and accelerate your retail store ambiance and customer brand experience by activating a display today.