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Though digital signage is a well-established market there are some technical blockages within the industry that keeps it from becoming mainstream. As a result, not everybody knows just how effective they are. This information is known within the industry, but when outsiders start to consider digital signage they run into fragmented industry flooded with hardware vendors, one-off cloud-solutions, installers, and consultants. There are a lot of systems that are so antiquated and expensive to operate, the overhead doesn’t make much sense. Most people don’t get as far as to understanding just how effective it can be.

Even though the industry isn’t reaching its full potential, digital signage is reaching an astounding number of people. 70% have of Americans have seen a digital video display in the past month. When comparing that to 43% on the internet and only 41% on Facebook, it is quite impressive. In the past week, 52% of teenagers and adults have viewed a digital display. You can view the study by Arbitron here.

When we discuss digital billboards, some 75% of people traveling are seeing digital billboards in the past month. Imagine what these numbers would be if digital displays were to become mainstream.

Seeing isn’t always believing, and you may think well people may be seeing them, but are they engaging? Well, the answer is absolutely yes! Out of the 70% of people that recall seeing in the past month, 47% specifically recall the ad itself, 82% for digital billboards. When it comes to recalling the specific message, 55% percent can. You can view the study by OAAA here.

Ok, they are seeing, they are remembering, but how much time are they engaged with the content? When it comes to the time of engaging, Technology wins. When comparing digital billboards to traditional billboards, people are spending significantly more time looking at the digital billboards. And when we look at specific ad campaigns, travelers could remember specific ads from those campaigns up to 89% of the time! Technology has a great effect on this market. Broadcasting vibrant animated media beats static. Interestingly enough, this data was discovered when studying distracted driving you can view the study here.

To enrich the media being displayed, there is a need for technological advancements for handling complex media broadcasts and if we’re to move into context-aware real-time advertisements, the industry needs a powerful platform to be able to compete in the rapidly advancing digital advertising industry. When displays can compete technologically with the internet and social media, Facebook better take notice. Even now, 71% of people surveyed felt advertising on digital billboards stood out more than online ads. This is why the digital signage market is set to grow an 8.94% compound annual growth rate. Digital signage is still gaining recognition, the few that know of its effectiveness are reaping the benefits and people are catching on. Retailers, advertisers, and other business people know a useful technology when they see one. Imagine what can be achieved once the technology catches up.

If you’re looking to gain the benefits of digital signage and want to be a part of the future of this industry, sign up with Display.Stream. Display.Stream is democratizing digital displays just as Apple democratized computers and Google democratized information. Dispaly.Stream is a community-driven platform where industry professionals and businesses can come and innovate with powerful technologies at their fingertips. The future is digital, it is here and ready for anyone to leverage. Take advantage of the cloud-based digital display technological advancements by signing up today at

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