Unlike the indoor menu board, the outdoor digital menu board is essentially a digital display that is placed outside a restaurant or food establishment. Outdoor menu boards showcase menu offerings to customers. They typically use LED or LCD technology to create bright, colorful images and videos that easily catch the attention of passersby.
So why are outdoor digital menu boards so important for restaurants and food establishments? Digital Displays offer a number of benefits that traditional menu boards simply can’t match.
They provide a more engaging and interactive customer experience, allowing them to easily browse through menu items and make informed decisions about what they want to order.
They also offer increased sales and revenue potential, as well as the ability to quickly and easily update menu items and prices as needed.
In today’s competitive restaurant industry, having an outdoor digital menu board is becoming increasingly important for businesses looking to stand out and attract new customers. In this article, we will discuss how outdoor digital menu boards can take your business to the next level!
What Are Outdoor Digital Menu Boards?
Outdoor digital menu boards are a powerful tool. They allow you to showcase your restaurant’s menu offerings with ease. With just a few clicks, you can display your food items.
You can display prices and specials too. All this is on a dynamic digital screen. This screen catches the eye.
This feature is especially useful for restaurants that have a lot of items on their menu or frequently change their offerings.
Additionally, our easy-to-use features make it simple for you to update your menu in real-time, ensuring that your customers always have the most up-to-date information.
Our state-of-the-art technology and innovative design make it easy for you. You can showcase your food and attract new customers.
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Outdoor Digital Menu Board Options
Standalone outdoor digital menu boards
These are freestanding screens that are specifically designed for outdoor use. Businesses can use them to display menus, promotions, and other marketing messages.
Wall-mounted outdoor digital menu boards
These are screens that are mounted on the exterior wall of the restaurant. Restaurants can use these screens to display menus, specials, and other information.
Drive-thru outdoor digital menu boards
Drive-thru digital signage displays are screens that are placed outside the drive-thru lane of the restaurant. Drive-thrus can use them to display menus, promotions, and other information to approaching customers.
Interactive outdoor digital menu boards
Customers can interact with these screens by selecting items, customizing their orders, and placing their orders directly from the screen. Restaurants that want to offer a more personalized experience for their customers find these screens very useful.
Outdoor digital menu boards with weatherproof enclosures
Weatherproof enclosures enclose these screens to protect them from the elements. In areas where the weather is harsh, such as in coastal regions or areas with heavy rainfall, businesses can use these screens.
How Easy It Is To Use An Outdoor Signage Solution?
Easily update, modify, and customize your menu content using a range of user-friendly templates available on display-stream.
Making changes to your menu is a breeze – simply click a button and you’re done. Moreover, you can conveniently switch between menus depending on the time of day, special offerings, or any other need for menu changes.
Plus, with Display digital menu boards, you can eliminate the need for reprinting menus altogether. Save time and resources by making menu adjustments with just a few clicks, while also reducing expenses associated with printing and paper.
Outdoor Digital Menu Boards Benefits
Enhanced Customer Experience
Digital menu boards offer an improved customer experience because they’re visually appealing, easy to read, and interactive. Outdoor digital menu boards can be programmed to show high-quality images and videos of menu items, which can help customers make more informed decisions about what to order.
Additionally, digital menu boards can display information in a way that is easy to understand and navigate, which can reduce the time it takes for customers to place their orders.
Increased Sales and Revenue
Outdoor digital menu boards can help increase sales and revenue by promoting menu items and deals more effectively. They can display eye-catching visuals and animations to attract customers’ attention and entice them to make a purchase.
Additionally, digital menu boards can be programmed to change the display of menu items based on the time of day, weather conditions, or seasonal promotions, which can increase sales and revenue.
Flexibility and Ease of Updates
One of the biggest advantages of digital menu boards is their flexibility and ease of updates. Menu items and prices can be changed quickly and easily, without the need to print and distribute new menus.
This makes it easier for businesses to respond to changes in demand, menu changes, and promotions, which can help them stay competitive in a crowded market.
Digital menu boards offer a wide range of customization options, which can help businesses tailor their menus to specific audiences or events. For example, they can display information in different languages or use animations and visuals that appeal to certain age groups.
Customization can also help businesses create a more cohesive brand identity by incorporating logos, colors, and other design elements that are consistent with their brand.
What to Consider when Choosing an Outdoor Digital Menu Board?
Screen Brightness and Visibility:
The screen brightness and visibility are important factors to consider when choosing an outdoor digital menu board. The screen should be bright enough to be easily visible in different lighting conditions, including direct sunlight.
Outdoor digital menu boards with high brightness levels and anti-glare coatings can ensure better visibility for customers, even in bright sunlight.
Durability and Weather Resistance:
Outdoor digital menu boards need durability and weather resistance to withstand all-weather conditions such as rain, snow, wind, and extreme temperatures.
Designers should use sturdy and waterproof materials such as aluminum or stainless steel to make outdoor digital menu boards, and include a protective enclosure to keep them safe from the elements. This will ensure that the menu board remains functional and operational for a long time, with minimal maintenance needs.
Connectivity and Software Capabilities:
Outdoor digital menu boards need to have reliable connectivity and software capabilities to ensure that updates and changes can be made easily and quickly.
A robust software system will allow for remote management, real-time updates, and scheduling of content to display at specific times of the day. The menu board should also be compatible with different software programs and hardware, such as POS systems, to ensure seamless integration.
Size and Location:
The size and location of the outdoor digital menu board are also important factors to consider. The board should be appropriately sized to fit the available space, while still being large enough to be easily visible from a distance. The location should also be strategically chosen, such as near the entrance or drive-thru, to maximize visibility and attract customers.
The cost of an outdoor digital menu board is an important consideration for businesses. The cost can vary based on the size, features, and quality of the board. It’s important to determine a budget beforehand and compare different options based on the features and benefits they offer.
Investing in a high-quality and durable menu board can be more cost-effective in the long run, as it will require less maintenance and replacement costs.
Tips for Effective Use of Outdoor Digital Menu Boards
Design Tips for Creating Visually Appealing Menus:
- Keep it simple: A cluttered menu can be overwhelming for customers. Use a simple and clean menu design to make it easy for customers to find what they are looking for.
- Use high-quality images: Use high-quality images of menu items to make them look more appetizing and appealing. Consider investing in professional food photography for your menu items.
- Use contrasting colors: Use contrasting colors to make menu items stand out and easy to read. Use colors that are consistent with your brand identity to create a cohesive look.
- Organize menu items logically: Organize menu items logically into categories and subcategories. Use clear headings and subheadings to make it easy for customers to navigate the menu.
- Use fonts wisely: Use fonts that are easy to read and consistent with your brand identity. Avoid using too many fonts as this can make the menu look cluttered and unprofessional.
Content Creation and Scheduling Tips:
- Update your menu regularly: Keep your menu fresh and up-to-date by regularly adding new items and removing old ones. This will keep your customers interested and engaged.
- Promote specials and deals: Use your digital menu board to promote specials and deals to attract customers and increase sales.
- Schedule content to display at specific times: Use scheduling tools to display different content at different times of the day. For example, display breakfast items in the morning and dinner items in the evening.
- Use animation and motion graphics: Use animation and motion graphics to grab customers’ attention and make your menu more engaging.
Maintenance and Troubleshooting Tips:
- Clean your digital menu board regularly: Use a soft, dry cloth to clean your digital menu board regularly to ensure that it remains clear and visible.
- Monitor for technical issues: Monitor your digital menu board regularly for any technical issues such as connectivity problems or software glitches.
- Train staff on troubleshooting:Train your staff on basic troubleshooting techniques to resolve minor issues quickly and efficiently.
- Have a backup plan: Have a backup plan in case of technical difficulties such as a power outage or connectivity issue. Consider having a physical menu available as a backup.
Outdoor digital menu boards offer a multitude of advantages that traditional menus simply can’t match. They not only increase visibility and make menu updates easier, but they also enhance the customer experience.
Therefore, restaurants and food establishments looking to improve their branding and increase sales should seriously consider implementing them. By doing so, they can stay ahead of the competition and provide a modern and engaging dining experience for their customers.